[소개] Web 2.0시대 디지털 콘텐츠의 사회적 확산 경로 연구

출처 : 정보통신정책연구원
제목 : Web 2.0시대 디지털 콘텐츠의 사회적 확산 경로 연구
다운받기

우연히 검색을 하다가 발견한 자료입니다. 목차를 보시면 Web 2.0 에 대한 국내 연구 자료로는 가장 좋지 않은가 생각합니다. 대부분 Web 2.0 에 대한 자료나 서적이 외국에서 들어오는데, 이런 좋은 자료가 묻혔있다니. 아직 다 읽어보지 못했는데, 기대라 큽니다. 정보통신정책연구원에 자료들을 보니 상당히 많은 연구들을 하고 있습니다. 노마디즘, IDC, 노동-취업등 상당히 분야가 넓습니다. 좋은 자료들이 많이 기다리고 있으니, 한번쯤 찾아가서 검색해보는 것도 좋겠죠.

오늘 좋은 자료로 아래 것들을 다운 받았습니다.

디지털 사회에서의 노마디즘현상과 정책적 대응
웹 2.0 시대 디지털 콘텐츠의 사회적 확산 경로 연구
지식 검색과 미래 일상 생활의 변화
지식정보화에 따른 직업 구조의 변화와 특성
지식 집약 활동의 국제화
IT관련학과 대학 졸업자의 노동시장 진입 및 이동분석

아래는 "웹 2.0 시대 디지털 콘텐츠의 사회적 확산 경로 연구"의 목차입니다.
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서 언 ····················································································································· 1
요약문 ··················································································································· 11
제 1 장 서 론 ····································································································· 27
제 1 절 연구의 배경 및 목적 ··········································································· 27
제 2 절 연구의 내용 및 방법 ··········································································· 30
제 2 장 웹 2.0시대의 콘텐츠 ··············································································· 32
제 1 절 웹의 역사적 진화 ················································································ 32
1. 웹의 등장과 인터넷 ···················································································· 32
2. 웹의 정신과 디지털 콘텐츠의 확산 ···························································· 33
제 2 절 웹 2.0의 정의와 특성 ·········································································· 34
1. 웹 2.0은 무엇인가? ····················································································· 34
2. 웹 2.0의 기술적 특성 ················································································· 38
제 3 절 웹 2.0의 사회문화적 영향 ··································································· 42
1. 미디어 부문 ································································································ 42
2. 웹 2.0과 지식/문화의 사회적 생산 패러다임 ·············································· 44
3. 경제/마케팅 부문 ························································································ 46
4. 조직 부문 ···································································································· 50
제 3 장 디지털 콘텐츠의 유형과 확산 방식 ························································ 52
제 1 절 디지털 콘텐츠의 개념과 특성 ····························································· 52
1. 디지털 콘텐츠의 개념 ················································································ 52
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2. 디지털 콘텐츠의 특성 ················································································ 55
제 2 절 콘텐츠 확산 경로의 변화 ··································································· 59
1. 네트워크 인프라를 중심으로 본 콘텐츠 확산 ············································ 59
2. 사회연결망(social network)의 진화와 콘텐츠 확산 ····································· 62
제 4 장 콘텐츠 확산패턴 분석 ············································································· 73
제 1 절 정량 분석 ····························································································· 73
1. 블로그를 통한 콘텐츠 확산 ········································································ 73
2. 커뮤니티를 통한 콘텐츠 확산 ···································································· 78
3. 사회연결망서비스 ······················································································· 80
4. 확산 관련 계량 모형 ·················································································· 82
제 2 절 정성 분석: 블로그 사용자 및 블로그 유형 ········································· 83
1. 방법론: 인터넷 사용자 분류 ······································································· 83
2. 주요 사이트 별 확산 패턴 ·········································································· 89
3. 블로그 유형 분석 ······················································································· 95
제 5 장 블로거의 존재양식과 콘텐츠 이용방식 ················································· 104
제 1 절 블로거들에 대한 양적조사 ······························································· 104
1. 조사의 개요 ······························································································ 104
2. 블로그 이용자들의 인터넷 이용 행태 ······················································ 106
3. 블로그 관련 기초 질문 ············································································· 110
4. 블로그 활동 관련 질문 ············································································· 116
5. 블로그를 통한 콘텐츠 확산 ······································································ 119
6. 콘텐츠 확산과 교환 관련한 전반적 질문 ················································· 122
7. 블로그 문화 전반 ······················································································ 124
제 2 절 블로거 FGI 조사 ················································································ 125
1. 조사방법 개요 ··························································································· 126
요약문서 언 5
2. 조사 대상 ·································································································· 127
제 3 절 블로그 및 콘텐츠 이용 실태 FGI 조사 내용 ····································· 129
1. 미니홈피와 블로그의 비교 ········································································ 129
2. 블로그 이용 동기 ······················································································ 132
3. 블로그 이용의 장단점 및 사용 경험에 따른 변화 ··································· 138
4. 콘텐츠 작성 및 확산 행위 ········································································ 144
5. 블로그에서의 사회 연결망 ········································································ 157
6. 블로그/웹 문화 전반에 대한 의견 ···························································· 160
제 6 장 국내외 정책 리뷰 및 시사점 ································································ 166
제 1 절 주요국가의 디지털 콘텐츠 정책 ························································ 167
1. 영국의 디지털 콘텐츠 관련 정책 ····························································· 167
2. 이탈리아의 디지털 콘텐츠 관련 정책 ······················································ 171
3. 일본의 디지털 콘텐츠 관련 정책 ····························································· 172
4. 호주의 디지털 콘텐츠 관련 정책 ···························································· 175
5. EU의 정보사회 및 시청각미디어 정책 프레임워크: i2010 ······················· 178
제 2 절 정책적 시사점 및 결론 ······································································ 182
1. 미디어 활용능력 증진에 따른 콘텐츠 활용 정책의 필요성 ····················· 182
2. 저작권과 관련한 열린 토론 및 합의의 필요성 ········································· 183
3. 포털 사이트 랭킹 및 검색 관련 신뢰성 제고 방안 ·································· 186
4. 웹의 개방성과 관련한 문제 ···································································· 189
5. 정책 패러다임 전환을 위한 부처 간 협력 문제 ······································· 191
참고문헌 ············································································································· 194
부록 1: 블로거 FGI 조사 구성 ··········································································· 203
부록 2: 블로거 온라인 조사 설문지 ··································································· 213